Business idea - B2B Coffee machine renting
- high end coffee machine (costs ~3000€) rentable for businesses
- discounts on coffee from selected partners ⇒ partners get part of the subscription fee
- cleaning is included
name: ZenCoffee?
Message map
visualization of a product
need to know the story
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“twitter friendly headline” → the one thing you want all customers to know, e.g. “lush makes handmade soaps and cosmetics”
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3 to 4 key points, e.g. “fresh”, “environmentally friendly”, “ethical campaigns”
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add additional supporting points to the key points
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Personal pronouns
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Emotive Language
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Facts
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Rule of three
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Rhetorical questions
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Assertion
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Alliteration
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Exaggeration
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Flattery
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Repetition